GameZone Salem
Salem, MA
The Problem
The client, a local vintage video game store, had an outdated, non-responsive website that was difficult to manage and failed to attract local foot traffic. The site suffered from poor search engine visibility and provided a frustrating user experience.
The Solution
We engineered a complete website overhaul focusing on high-performance and local SEO. The new site features a modern, mobile-first design, a custom-built inventory management system, and is optimized for local search terms like "vintage games Salem MA." We implemented a technical SEO strategy that included schema markup for local businesses, resulting in a significant increase in organic traffic and Google Maps visibility.